A Day in The Life: Social Media Leader Edition
Have you ever wondered what a day in the life of a Social Media Lead looks like? This week, we sat down with Evgeni to get an inside look at his daily routine, challenges, and what it takes to thrive in this role.📱

Let’s dive into the conversation!
Behind the Scenes: What Does a Typical Workday Look Like?
- "The team typically starts the workday around 9:00 AM. With members based in Bulgaria, Romania, Abu Dhabi, and Valencia, we span multiple time zones but maintain strong alignment, ensuring everyone is on the same page. Our mornings are dedicated to reviewing feedback on our tasks and analysing the performance of the content we posted the previous day. The rest of the day stays dynamic as we stay ahead of emerging social media content and trends, explore new and engaging content ideas, manage operational responsibilities, and collaborate with colleagues across different departments."
The Most Exciting Part of the Role
- "As a naturally positive person, I always focus on the most exciting aspects of my role. I thrive on connecting with people, exploring new content ideas, implementing innovative strategies, and continuously refining our approach to ensure the highest level of professionalism. One of the key messages I emphasize to my team is that social media is not just about posting for the sake of it—it’s about creativity, strategy, and crafting standout content that sets us apart from the competition. I’m truly passionate about what I do, and I’m excited about the future here at Ludicrum!"
Living Our Values: What’s Your Favourite One?
- "My favourite value is continuous improvement. I apply Kaizen by constantly refining our social media strategies, analysing performance, and seeking innovative ways to enhance engagement. Small, consistent optimizations help us stay ahead of trends and maximize impact."
Share a Quote that represents You

What’s the Best Thing About Working at Ludicrum?
- "Straightforward answer: The people!"
Any Advice for Someone Considering a Role at Ludicrum?
- "Join us and become part of a dynamic, collaborative team where you’ll work alongside supportive, forward-thinking professionals who value innovation and creativity. Here, you’ll engage with like-minded colleagues who are always eager to share insights and help you grow. Experience the iGaming industry from a fresh, strategic perspective and contribute to shaping its future."
Want to be part of a team that’s shaping the future of social media in the iGaming industry? Check our Job Openings and stay tuned for more ‘A Day in the Life’ stories and discover what makes Ludicrum an exciting place to work!